PROTECT YOUR BUILDING BUSINESS:

Flyer Printing – a Way to Spread a Business throughout the Masses - By: Hooman Shirian
“What Is This Thing in My Pocket? Oh, Right! I Completely Forgot!”

How often do we take a piece of paper on the street, see what it advertises, get interested in the offer, and then we put it in a pocket on our jacket and forget about it? And then, we only remember about it, when we accidentally touch it. That is a frequent occasion. However, even as such it is a good tactic for business.

Flyers are different from postcards, brochures and posters due to their simplicity and personal appeal to each person, who takes one. When you advertise your business, you don’t simply want people to see it and then through the piece of paper away. You want them to notice something, and you want them to get interested in what you are advertising. And if you draw people’s attention for at least a moment, you have made a truly important step in your advertisement. In most cases, people don’t even read what is written on flyers and simply throw them away, when they meet their first opportunity.

Flyer printing is much more affordable than poster printing, or especially banner printing, due to the small sizes of flyers. Flyer printing is one of the most effective services for visual advertisement. Posters and banners are very good and they might look great in bright colors and attractive images, and they can bring thousands of people to the services advertised. However, if you don’t own a large business, you should probably consider small formatted printing of things that would speak directly to each person from the target audience. In this case, flyers are great – a flyer is simple, a decently designed flyer includes enough information about the advertised business, though not getting deep into the details. Brochures are also fine, but they are much better for conferences and other events alike.

Now, there are things in flyer printing that you can do yourself and result in cheaper costs. You may consider doing the design and inscriptions on your own, because hiring a graphics designer is very expensive. If you are not sure you can maintain this work, you may ask your friends or workmates. In the end, with proper strivings and diligence, you will get a nice result. You can also consider not printing your flyers in full colors, but you can rather print them in a 2 color mode. However, it is not so important, because of the sizes of your flyers. And the quantity is also the thing you should thoroughly think about. Usually greater quantities mean discounts, thus instead of printing a huge amount in several distinct stages, you can print it all at once and save a considerable sum on your flyer printing.

Whatever you decide to do with your flyers, remember that it is the type of advertisement that speaks directly to the person receiving it. If you want your advertisement to be successful, try to meet people’s expectations and initial needs.
.....................................................................................

Have a Booming Business with Promotional Gifts - By: Handy Carl


Want to take your business to the new high? The promotional gifts are then your ideal choice. These days, people are busy with their professional life. They hardly have the time to be happy. However, if you want to make them happy with their purchase, the promotional gifts are the ideal options for you.

In fact, every one loves to have a gift. It is a way to show that you care for the person. Naturally, as a business owner, you can’t send any better message than the fact that you care for your clients and customers. So, when you give your customers gift, you impress them so much that they feel bound to come back to you.

Such is the power of the promotional products that it has entered even the corporate world where it is considered to be one of the most effective means of marketing. However, if you want to know more about the benefits of the corporate gifts or want to make your boss convinced about it, take a look at the following lines.

First of all, the promotional gifts are ideal to create the brand image of the company. Naturally, when you give your customers a gift with the name of the company printed on it along with the logo and slogan, it is certain to draw the attention of the people. This, in turn will increase the visibility or your company and subsequent sales.

The promotional products have a lasting influence on the customers. When you hand over a stylish and useful product to your customer, he or she will keep it for a long time. And every time he sees it or uses it, the gift will remind him of the company.

Promotional gifts are ideal to manifold your trade show responses. However, to make the most of it, you have to preplan the promotional marketing. And if you can spread the message along with the promotional gift before the trade show, you should expect a traffic that is double the normal estimation. That will certainly increase the contacts and yield in more sales.

If you are looking to secure the loyalty of the dealer, the promotional gifts are ideal in this respect. Also gifts like pens, sticky note and other promotional items can help you create a network of distributors. Also, you can gift these items to show your thankfulness to the customers. Of course, the customer will remember you.

Apart from all these external uses, the promotional gifts can also be very effective in encouraging the employees. Just like the customers, they too will feel bound to the company and work with a smile. Naturally, that will increase the productivity of the company.

You can start a ‘we miss you’ campaign with the promotional products and bring back the old customers. You can also give table or wall calendars to the customers to increase your visibility. T-shirts with the name of the company on it will also help you catch the attention of others through your existing customers.

............................................................................................

The Secret for Competitive Business Card Printing - By: Kaitlyn Miller

Okay, you have a tough market, a lot of competitors and lots of clients that you need to attract. One of your only marketing weapons at your disposal to date is business card printing. However, you don't know how to really be competitive about it. You don not know the options you should consider in online business card printing to make sure that cards turn out really great and noticeable. Well, If you want the secret to competitive business card printing, then you are reading the right article. There are a few simple things you can do so that clients choose your color business cards over others. Just read on and see.

• Straightforward content – Most clients don't like overtly loud or “chatty” business card content. So when you are printing your business cards. it is best to just print all your pertinent information including your name, rank or expertise and contact information in a straightforward way. While some would like to add in quotes and marketing phrases into the card, this is not the key to being competitive. In fact, it makes people look like amateurs instead. Just make things quite understandable and clear. Most possible clients will appreciate the simplicity.

• The sleek look – Next, you have to have that sleek look in your business cards. This means that your ink and your paper should be high quality. The paper must be thick and tough, and coated with moisture resistance. The ink on the other hand should be the same. It must not deteriorate quickly when water or other kinds of damaging weathering effects arrive. When this is done properly, you should have a nice business card that shines with a sleek look because of those special ink coatings and paper properties.

• The sleek touch – The paper material itself should also be sleek to the touch. This means that you should choose a business card printing material that is glossy and smooth. A smooth business card adds that nice tactile impression that some clients should find interesting. In fact, that tactile impression can be the one that sets you apart from the rest making you more memorable. So when the option presents itself choose the smooth business card material from the business card printer.

• The unique memorable feature – Besides the material and the look, a really competitive business card has a certain unique feature that should be quite memorable. This factor can be a lot of things, but the point is that it should be quite special and it should really stand out. This can be anything from the use of silver or gold-like metallic inks, or maybe that embossed logo or symbol. It can be a different business card material like plastic or it can be odd shapes and holes within the material itself. Try to think of something that should make you distinct against your rivals and your business cards should be easily remembered.

So go ahead and start printing your competitive business cards. You don't want to be overlooked by potential clients in favor of your rivals right? Try to make your business cards shine. try to use the competitive business card printing strategies above. Good Luck!


.....................................................................................

Discover Why Promotional Mousemats Make Such Good Business Gifts - By: Paul Beirne


Mousemats make great Promotional Gifts because they are relatively inexpensive. If you can persuade your client to change his current one to yours then you can be assured that your logo or message is going to be seen by him or her everytime they use their computer. When you consider how often that is during a normal working week then your return on views per pound spent are enormous.

The range of promotional mousemats is now very large so there is one for every event and budget. The most popular remains the original Hard Top Mousemat which has an everlasting under surface print. This extremely attractive print finish combines with a thin high quality non-slip base manufactured from foam. The combination delivers extremely good value for money as the mat is virtually indestructible.

The Photo Mousemat is an extremely clever innovation that enables the user to add a photograph or document under the surface. These are ideal for producing completely personalised mousemats which are very popular. A good example of this would be if you were to hold an event such as a golf day or a visit to a sporting event. Every attendee could receive a mousemat into which you have inserted a personal photograph, nothing could be more personal.

If you are considering a Mail shot then the Ultra Thin Mousemat is an ideal Promotional Gift to insert into the envelope. It is only 0.5mm thick and extremely lightweight thereby reducing mailing costs considerably. You can now achieve 4 colour process prints on quantities as low as 100. They also work extremely well as cover mounts on magazines, comic or other such publications.

From a cost effective point of view it would be difficult to beat the Smart Mat which is made from low cost laminated paper. It is possible to achieve beautiful, crisp, sharp colour reproduction with this process. These very inexpensive Promotional Items can be die cut to any shape which is great for really targeting them towards the event. For example a promotion related to mortgages or replacement windows could use a mousemat cut to the shape of a house.

If you are looking for a Promotional Mousemat that performs really well then the precision Soft mat is the perfect choice. The surface of this hi tech mousemat has fantastic lay flat, non slip qualities which make it really comfortable to use. The surface can be cleaned with warm soapy water which will remove any dirt or stains and at the same time restore the cling properties that help to make it such a great mousemat.

It is posssible to use all the same material above to produce drinks coasters which match the mousemats. Putting these coasters together with the Mousemats give you a great presentation set which will certainly put your logo or message well in front of your clients.
.....................................................................................

Designing Brochure Stands To Promote Your Business - By: Graham Croston


Don’t see your brochure stands as just a table on which you put your brochures and other promotional literature. While the table can of course make the material available to passers by, you will be losing a great promotional opportunity unless you design your brochure stand as a brand-building and marketing tool.

Modern brochure stands, also known as literature display stands, are designed to draw the attention of passers-by more effectively and also to create a favorable impression about the organization that has put up the stand. Think of it this way. Which of the two below would impress you, a visitor?



An organization that has laid out all its brochures flat on a standard wooden table or

Another organization that has put up a glass covered display stand that also accommodates a number of attractive racks containing different types of information about their products and services


Which of the above is more likely to induce visitors pick up a brochure?

You will be getting the basic picture now. An attractive brochure stand will induce more people to pick up the literature, and will also make them feel more favorable to you even without reading the literature. In fact, the stand and the literature can act together to create a much greater impact than the literature by itself.

Modern brochure stands can blend in with the interior décor of posh offices instead of being an eyesore in an otherwise pleasing environment.

Brochure Stands and Brochure Stands

Brochure stands come in different shapes and sizes. Selecting the one that is just right for you is important. Don’t you think that a stand with most of the racks empty will create a rather unfavorable impression? Just as a stand with too few racks into each of which are crammed brochures for different products and/or services, confusing the prospective customer?

The following list will give you a preliminary idea of the range of choices available:



Wall or Counter Adjustable Pocket Holders

Curved - Convex Pamphlet Display Holders

Outdoor Rated Holders

Portable Brochure Holders

Wall Mount Holders

Wire Countertop Brochure Holders

Slat wall Kiosks Holders

Acrylic Brochure Holders

Ship Flat Cheap Holders

Economy Brochure Holders

Deluxe Brochure Holders

Combination Brochure Holders


While you might not immediately get a detailed idea of the special features of each of the different types, the list indicates that there are brochure holders that can be wall mounted or free standing, outdoor or indoor, economic or expensive, etc. There are stands made of metal, plastic, wood and wire.

You should identify your specific requirements and then check out the special features of the different types of brochure stands to select one that fits the requirements.

In addition to budget considerations, you should look at the place where the stand is going to be installed, the possibility of reusing it for other displays and the number of brochures you plan to put on the stand. For example, a stand that is quite noticeable in your reception room can be quite unnoticeable in a large exhibition hall with many brochure stands.

The placement of the brochure stand is also critical. If it is placed in a corner where few people pass by, enough brochures might not be picked up. You can use these stands to offer brochures, leaflets, corporate literature and other documents to be distributed to the public.

....................................................................................

Protect your Building Business - By: Robert Marshall


Insurance is essential for any business, large or small, to protect your operations, clients and staff. Those in the construction industry can often be particularly vulnerable to claims and complaints, and the physical nature of the work carried out means that finding a good builders’ insurance policy to suit your company needs is crucial.

There are many things to consider when searching for a good policy, indeed there is no one ‘good’ policy, but simply the one that is most suitable for you. You must consider those who are at risk, and when and how they require protection. It is also vital to consider your equipment and tools, and to protect them from damage or theft.

Public liability options within builders’ insurance policies are essential to protect the public and your customers. It will guard against any claims made by third parties (other than your employees), if they should incur any injuries or bodily harm, or additionally any damage to their property that may occur during your normal business operations. This type of insurance is crucial, particularly for those working in exposed public environments, where there are a large amount of the general public around, as well as cars etc. Accidents are unfortunate and can happen easily, so a good policy is the best way to protect yourself and your business. Public liability insurance will generally be relatively flexible, and the amount you need will depend on your businesses’ unique circumstances and operations.

It is also essential to consider your dedicated staff when choosing a builders’ insurance policy. Injury can often happen during construction, and staff must legally be protected with an employers’ liability policy. The level of cover that you will require is flexible, and as with public liability insurance, the options will vary to suit your businesses needs. It necessary to choose a policy that will also cover temporary staff and sub-contractors, and it should also include personal accident insurance, to cover any injury or harm that may occur to directors or principals. Again, accidents are unfortunate but should be anticipated and preceded with a good builders’ insurance policy to protect both you and your staff.

One of the most essential parts of your business, apart from the staff, is your stock of tools and equipment. If these are damaged, lost or stolen, your business would be unable to function and serious losses would be incurred. Larger builders may have business premises where their equipment is stored. This can be easily protected with contents and building insurance, however many smaller businesses will have no premises, and will store their tools either in their homes or in a van or similar. Whichever applies to you, it is still essential to ensure that your tools are protected against any damage, including theft in particular. It is also crucial to ensure that they will be covered by your builders’ insurance policy when they are in transit. Both large and small businesses must move their equipment on a daily basis, and your cover should protect your tools both on and off site.

Finding the right policy should be easy, and once your business is protected you can be confident that you are covered in any eventuality.

.....................................................................................

How Can Business Presentation Folders Entice The Customers? - By: Bryan Fuller Risk

Today hundreds of millions of people are thinking about various printing products in order to market their products or services all over the place. These mainly include: stickers printing, cd jackets printing, posters printing, banner printing, carbonless forms printing, etc. Another important printing product regarding your business promotion and marketing is called as folder. Generally there are plenty of types of folders out there but nothing is more valuable than business presentation folder. Here one of the most interesting things about presentation folders is that these can be efficiently used for various purposes and campaigns for instance business promotion, marketing, fund raising, presentation and so on.

How can presentation folders entice the targeted market? Well, they can entice the general public in many ways for example through their elegant and graceful designs, matchless quality prints, unique contents, and exemplary concepts. Firstly the designs of business presentation folders are very unique and creative, as these are created by the most competent and ingenious designers of the world. Here an important thing to tell you is that these designers would make use of latest tools and technologies to create business presentation folders printing designs. These techniques include the continuous usage of graphics, texts, pictures, images, color schemes, shades, lines, borders, etc.

When it comes to the business presentation folder prints, they would include the usage of latest printing technology i.e. CMYK. This involves: cyan, magenta, yellow, and black. Therefore business pocket folders would look very eye catching and also very mesmerizing due to their 4 color printing. Besides full color printing process, content would play a critical role in your business presentation folders printing. Generally the content is produced by highly skillful writers and artists who will have to make use of various writing tools and techniques in producing unique quality content. Another important thing regarding your business presentation folders is their short and crispy concepts. These often involve: business promotion, marketing, fund raising and various other movements.

There are few other techniques regarding the printing of your presentation folders including embossing, debossing, lamination (glossy/matte finishing), foil stamping and UV coating. Now it is hundred percent true and accurate that customized business presentation folders can grab the attention of targeted market all over the world. All you have to do is to fully bear in mind the entire procedure and perspective of custom folder printing so that you could be able to accomplish your organizational goals and objectives successfully.

Online folder printing company provides cheap business presentation folders printing service to its valued customers not only in the UK but also worldwide. In addition, it offers free online design support, free lamination and free shipment to its exciting customers all over the world. Then it makes available custom business a4 folders printing to its loving clients all over the world. Also you don’t have to pay value added tax (VAT). In short, company provides the best business presentation folders printing service to its valued customers worldwide in a reliable and professional manner.

.....................................................................................

Steps to a Fine Business Logo Design - By: Bobby Sherman

A business concern is always hungry for publicity and the marketing department of every company is constantly thinking of promotional ideas. Massive advertising campaigns are planned and executed upon with the intention of reaching out to the target audience up to the fullest extent. In this hype of promotional activities, the business logo design is inadvertently put on the back bench where it surely doesn’t belong.

Understanding the importance of a business logo design in marketing and promotion is vital for business owners. The effect of any marketing or advertising campaign can be amplified with a top quality business logo design that epitomises the very soul of the company.

If you feel the need to review the logo design of your company, the following steps to a fine business logo design would certainly be of good help.

As stated earlier in this article, a top quality business logo epitomises the very soul of your company and should

be given the top most priority. As an entrepreneur you should know that fact prior to designing your business logo.

While discussing the features of your logo design with your designer, the first thing you need to do is to have an open mind and willingness to experiment. Experimentation and improvisation lead the way to achieving unconventional results.

The next step is for you to understand the definite values of your business with a keen eye on achieving the set goals. Bring these values and goals together with your creativity and always think in a forward direction.

Forward thinking is always your sharpest tool for making anything out of the ordinary.

While having a logo design made for your business, equal importance should be given to design modalities, colour and text.

The size and basic design of the logo are of critical importance. Make sure the logo design is scalable and its shape and outline do not clash with the name and purpose of your business.

Make an assortment of colours before you finalise the exact shades to be used in the logo design.

The font selection has to be very careful if you wish to have your company name in the business logo design.
The font should be in perfect harmony with the name and nature of your business and the other way round.

.....................................................................................